K I N G S O F L E O N X S F M O M A
A MUSEUM TAKEOVER
O V E R V I E W
Coleture partnered with a leading tech private equity firm to transform the San Francisco Museum of Modern Art into a fully produced private event during RSA Conference - the world’s largest and most influential cybersecurity gathering, drawing 40,000+ security leaders to San Francisco each year.
S E R V I C E S
Experiential Design, Event Production, Venue Transformation, Creative & Spatial Design, Talent Production, Lighting Design, Stage & Technical Production, Vendor Procurement, Budget Management, Print & Fabrication, Digital Event Integration
Five hundred guests. One iconic venue. A high-touch program built around a headline 45-minute live set by Kings of Leon. From talent sourcing to the final note, every element was conceived and executed by Coleture - designed to bring portfolio companies and industry leaders together in a memorable setting.
WHAT WE BUILT
An approach never executed in the space before, Coleture lead a custom stage design inside Schwab Hall supported by immersive lighting, a live countdown to the performance across three LED bar installations, and a private VIP meet-and-greet.
THE EXPERIENCE
Sponsor activation and portfolio company branding were integrated throughout the museum’s floors, anchoring the client’s presence at every touchpoint. A curated culinary program and end-to-end guest experience management, from doors open through the final encore, ensured the night moved with precision culminating in an unforgettable performance.
LET’S CREATE TOGETHER
Your brand’s new story is waiting. Get in touch with our team.